Check out our radio spots for Zwicky Muesli!

Watch the First TV Ad for Microsoft’s Surface Tablet [VIDEO]

Microsoft debuted the first television ad for its Surface tablet on Monday, ahead of the company’s Oct. 26 launch.

Entitled “The Surface Movement,” it focuses on the device’s magnetic, easily attachable keyboard as well as its kickstand, which makes a clicking sound. Software features are not featured prominently in the ad, which is an impressive display of dance, movement and acrobatics.

The Surface, originally unveiled in this June, is Microsoft’s first foray into the tablet market, primarily envisioned as a vehicle for driving Windows 8 adoption.

The Surface is a 10.6-inch device that comes in two versions: one running Windows RT and the other running Windows 8 Pro.

What do you think of the ad?

Source: Mashable

From @SaatchiLA: The #TundraEndeavour On this Friday October 12th, Toyota and Saatchi & Saatchi LA are making history.  Not advertising history. History, history. The Space Shuttle Endeavour will be towed over the 405 Freeway in southern California by a 100% stock Toyota Tundra. And we need your help to give us a little extra momentum going into the big day. Click http://www.toyota.com/tundraendeavour/#tweet-driveto participate in our Tweet Drive and help spread the word about this epic challenge. Just by participating, you’ll also be helping to raise up to $500,000 for the California Science Center. For every Tweet, Toyota will donate $50. This mission is one critical leg of the journey the shuttle is taking from Los Angeles International Airport, across 12 miles of city streets to its new home at the California Science Center. See the whole story at http://www.toyota.com/tundraendeavourPlease share the links with your own social networks to help spread the word. (It’s easy when you’re on the site).Thank you!Saatchi & Saatchi LA
Pop-upView Separately

From @SaatchiLA: The #TundraEndeavour

On this Friday October 12th, Toyota and Saatchi & Saatchi LA are making history. 

Not advertising history. History, history. 

The Space Shuttle Endeavour will be towed over the 405 Freeway in southern California by a 100% stock Toyota Tundra. 

And we need your help to give us a little extra momentum going into the big day. 

Click http://www.toyota.com/tundraendeavour/#tweet-driveto participate in our Tweet Drive and help spread the word about this epic challenge. 

Just by participating, you’ll also be helping to raise up to $500,000 for the California Science Center. For every Tweet, Toyota will donate $50. 

This mission is one critical leg of the journey the shuttle is taking from Los Angeles International Airport, across 12 miles of city streets to its new home at the California Science Center. 

See the whole story at http://www.toyota.com/tundraendeavour

Please share the links with your own social networks to help spread the word. (It’s easy when you’re on the site).

Thank you!
Saatchi & Saatchi LA

Source: toyota.com

Know your audience. Know their device. Serve the right impression.

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing.

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

Source: blog.adtruth.com

We’re floored. Like seriously. Hats off to the awesome people at Wieden & Kennedy Portland who came up with this! See more at http://adage.com/article/creativity-pick-of-the-day/spice-lets-make-sweet-music-terry-crews-body/236901/

Source: adage.com

Watch Saatchi & Saatchi’s new campaign for Guinness’s Arthur’s Day.


From: http://www.campaignlive.co.uk/news/1145962/guinness-celebrates-arthurs-dayin-global-ad/

Source: campaignlive.co.uk

Security camera clips that make the news usually show bad things, but Coke decided to “look at the world a little differently” in this heartwarming viral video. They found security camera footage from around the world showing happy moments: people stealing kisses instead of possessions, dealing potato chips instead of drugs, and offering car assistance rather than road rage. [x]

(via italicszayn)

Source: t.co

Top